Survey of Buying Power
Published annually by Sales & Marketing Management magazine, the 2008 edition of the Survey of Buying Power is a dynamic research tool containing extensive consumer demographic information, purchasing data, statistics, rankings and projections for every county and media market within the United States. These include effective buying income (EBI, a measure of disposable income) and the buying power index (BPI, a measure of spending power based on EBI and additional factors). Demographics are broken out by age, race, city, county and state. Rankings are divided by Core Based Statistical Areas (CBSAs), geographic areas delineated by the U.S. Census Bureau, as well as television or broadcast markets established by Nielsen Media Research. All data was provided by market research leader Nielsen Claritas, one of Sales & Marketing Management's sister companies under The Nielsen Company umbrella. The information presented in the Survey of Buying Power paints the most comprehensive picture of present-day consumer demographics available on the market, making it an invaluable reference guide in the development of corporate sales and marketing strategies, as well as a critical resource for realtors, media buyers, entrepreneurs and franchise companies. The 2008 Survey of Buying Power is available for a subscription price of $99, $199 or $299. For more details log onto http://www.surveyofbuyingpower.com.

Sales & Marketing Management magazine
Sales & Marketing Management is the leading authority for executives in the sales and marketing field. In every issue of the magazine, on the Web site (www.salesandmarketing.com), regular Webcasts, e-newsletters, white papers, broadcasts and more, readers have easy access to the most relevant trends, strategies, exclusive research, expert voices, and cutting-edge case studies designed to help them sell more, manage smarter, and market better.