Is the Survey of Buying Power available in print?
From 2008 on, the Survey of Buying Power is an online-only searchable database.
Is the Survey of Buying Power included in my subscription to Sales & Marketing Management magazine?
The Survey of Buying Power is not included in a subscription to Sales & Marketing Management magazine, but the executive summary of the 2009 Survey of Buying Power will be mailed out at the end of the year to Sales & Marketing Management subscribers.
Do you offer trial subscriptions to the Survey of Buying Power?
We don’t offer trial subscriptions; however, please send an e-mail to Kris Stokes at kris.stokes@nielsen.com with "Survey of Buying Power trial subscription" in the subject line, and we would be happy to send you screenshots of sample pages from the Survey.
Does the Survey of Buying Power offer a subscription for libraries and other organizations that would have multiple users of the Survey?
We do have a multiple user license available for libraries and organizations. You receive unlimited access for any of your staff members, faculty, students, and employees. The cost is $995/year.
Please subscribe by following this link.
http://www.surveyofbuyingpower.com/sbponline/subscriptions-discountunlimited.jsp
Does the Survey of Buying Power offer IP authentication for library/multiple user subscriptions?
At this point, multiuser subscription holders share a common username and password. We are implementing IP authentication for multiuser subscriptions and will offer IP authentication in Fall 2009.
What is the difference between "Full Subscription - $299 - Unlimited Access" and "Partial Subscription - $199 - Local Reports"?
The Partial Subscription - $199 - Local Reports subscription gives you access to all 50 states population, retail sales, and buying power statistics, broken down by state, metro area, micro area, county, and city.
The Full Subscription - $299 - Unlimited Access subscription includes the 50 state reports mentioned above, plus "Ranking Reports" which rank more than 1000 metropolitan areas and media markets in the U.S. in terms of specific retail sales figures, population and demographics, and buying power.
How does the Survey of Buying Power break down information geographically?
The Survey of Buying Power Ranking Reports rank more than 1000 metropolitan areas and media markets in the United States according to buying power, specific sales categories, and population.
The Survey of Buying Power local reports drills down population and demographics, income, buying power, and sales by the following geographic categories: state, metro area, micro area, county, and city.
In the local reports searches, where are the state totals?
To find the state totals in a local report, scroll down to the very bottom of the page.
What is a CBSA? What do other terms on the site mean?
CBSA stands for Core-Based Statistical Area, a series of geographic designations used by the U.S. Census that includes state, metro area, micro area, county, and city.
For more information, and an explanation of other terms found on the site, please refer to the Survey of Buying Power glossary.
http://www.surveyofbuyingpower.com/sbponline/about-us/glossary-terms.jsp
Help! I've lost by username/password.
Send an e-mail to Kris Stokes at kris.stokes@nielsen.com with "Survey of Buying Power – lost username/password" in the subject line. Be sure to include your first and last name and organization/company in the body of the e-mail.